Welcome To Mobile Alliance!
A resource and promotion centre bringing together people, technology and solutions within the Mobile Business community in Singapore and regionally


For greater visibility and adoption of mobile-centric ideas and solutions.

What is Mobile Alliance

Mobile Alliance strives to foster Singapore to be the Mobile Centre of Excellence in the region with global recognized brand names and a strong international footprint for mobile value-added services.

From telcos to handset manufacturers, mobile service providers, to budding entrepreneurs and developers in the mobility space, Mobile Alliance brings together a cohesive ecosystem.

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Our Vision

For greater visibility and adoption of mobile-centric ideas and solutions.

Our Mission

  • A resource and promotion center bringing together people, technology and solutions within the Mobile Business community in Singapore and regionally.
  • Motivate investment
  • Extend networks, professional and commercial
  • Empowerment through sharing of resources.

Executive Committee

Bringing together people, technology and solutions within the Mobile Business community...



After extensive experience in sales & marketing in the corporate world, he launched in 2008 his own venture in the mobile location based, marketing and advertising space. Responsible for driving the commercial and technical vision for YOOSE as it continues to grow, Christian directs the team servicing a diverse partner, publisher and customer base of brands, agencies and deal sites across global markets. His professional career started 1999 and he has various marketing and sales experiences in the IT software environment, past professional experience in the routes to market strategy and lead management work at IBM for the EMEA geography across brands and customer sets. He is also co-founding member of the Location Based Marketing Association (LBMA) and Open Coffee Club Singapore.


1st Vice President

Paddy is a 'go to guy' for tech startups, as well as a lecturer and speaker on e-commerce and entreprenuership. With more than 10 years experience in Web technologies, Mobile Security and Startups, he is always on the lookout for the next big thing on the Internet. He is a strong believer of globalization and the Internet. He has sold a few businesses that he started as early as 2005 and moved on to setup others. The latest one is B-Secure Technologies (Singapore). Specialties include e-branding, startup, investment, marketing, mobile security solution, investment, mobile application development.


2nd Vice President

Senthil Hari is the Founder and Creative Director of ZPIXEL, a Digital Agency incorporated in 2002. Formerly from E-Book Systems, Faber Image and Microsoft, he has clocked more than 14 years of experience in Design, Multimedia and Software industries; working with brands like StarHub, SingTel, Microsoft, HP, Ingram Micro, Yahoo!, FANCL, Bridgestone, Olam, NUH and BP. For the past 5 years he has been more actively involved in the Mobile Space. Specializing in the UI/UX, he is constantly exploring new ways to fuse Design & Technology. He holds a BBA (National University of Singapore).


Honorary Secretary

Aurelius graduated with a Master’s degree of Arts with about 10 years of experience in education. An Apple Distinguished Educator (ADE), ADE Board Member and Google Certified Teacher who keeps up-to-date with changes in technology to best transform teaching and learning in a 1 to 1 computing environment.


Honorary Treasurer

Alan's foray into the Technology, Media and Telecoms sector for over 20 years has made him very valuable to many businesses operating in this space. In 2012, he was the CMO of Huawei for the South Pacific region and now currently heading up Dimoco Asia, Dimoco is Europe’s leading mobile payment partner specialising in providing billing services for business involved in digital content. Dimoco can help any merchant address the 1 Bn subscribers in Europe including Russia. Brightstar Corp, Palm, Cable & Wireless, Nokia Networks and Huawei Devices consist of his work records. Professionally, Alan is able to match business driver needs and company objectives with the capability to work company processes to leverage the two together. Often tasked to work in challenging business crisis situations, he has proven himself resilient in many situations to turn things around. He holds an MBA in International Business (University of South Australia) and BSc from University of London.


Exco Member

Aaron is currently Partner and Director at an independent public relations agency-SG Story- and works with brands, across multiple sectors including consumer electronics, F&B, property and enterprise technology. Aaron began practicing marketing when he started an events company in 2001. In 2004, he profitably closed the events company and joined a public relations agency–Text 100–and worked on brands including Adobe, Avaya, Cisco, Dell, Intel, Lenovo, Phillips, Nokia and Yahoo! SEA.Aaron’s career has provided him with international exposure through projects such as the Consumer Electronics Show, Nokia Connection and CommunicAsia and various events in Beijing and Tokyo.


Exco Member

An engineer by training, Varun started his carrier with world's largest smart card manufacturing company Gemalto as an R&D Engineer. He has six international research publication under aegis of organizations like IEEE and Cambridge University and has served as reviewer in over sixty five IEEE conferences. He has also worked for Microsoft and SingTel in past and is currently working for Cheil Worldwide, Samsung's in house marketing agency handling regional analytics and partnerships. He holds an MBA Degree from National University of Singapore and spent study abroad semesters at Duke University, USA and Indian School of Business, India.He has undertaken consulting assignments for Lenovo, Nokia and Veolia Environmental Services as part of his MBA program and as a freelancer. He has received recognition from Google, Oracle, GE and Hewlett Packard for his contribution towards open source software and research projects.

Partner Relationship Executive


Partner Relationship Executive

Charlotte is often known as the “connector” of people. She speaks from the heart, animates the lifeless, and inspires people with visions of possibilities. She is highly motivated, technology savvy and composed with the ability to work well with people. Her curious nature, self-learning and hands-on attitude, coupled with her love for all things technology, has established her a varied experience in events organization, remote IT support and operations for a number of startup companies.

From telcos to handset manufacturers, mobile service providers, to budding entrepreneurs and developers in the mobility space, Mobile Alliance brings together a cohesive ecosystem.

Advisory Board


Programme Manager & Scientist, A-Star

Dr. Soon Thor Lim graduated with a Ph.d from the University of Surrey under the Agilent Technologies, Singapore Scholarship in 2005 and a First Class Honors in electronic and electrical Engineering in 2001. He has more than 12 years experiences in photonics related research. and is currently holding the position of programme manager and scientist with the Institute of High Performance Computing, Agency for Science, Technology and Research in Singapore. He has contributed greatly to the understanding of silicon nano-photonics and involved strongly in knowledge transfer to industry. He has won numerous awards, including most recently, the IET Innovation Award 2011 - Software and Design Category (Highly Commended) in the United Kingdom for his work in modeling and simulation of high speed optical devices. He holds several patents and published over numerous scientific journal and conferences.


Senior Business & Strategy Lead, Microsoft

A veteran at Microsoft having worked there for about 14 years, Barrie has an incredible knowledge of technology along with analytical and strategic capability to turn his insights into actions which move the business forwards. He is a high performer with over 12 years of industry experience specializing in cloud and consumer marketing. Passionate about technology and brand marketing, proven track record of delivering results. Self-starter and problem-solver, who thrives on challenging projects and entrepreneurial opportunities.Most recently he has been working on the launch of Windows 8 and Windows Intune in Asia Pacific. Barrie's specialities include Product Marketing, Competitive Analysis, Product Management and Project Management, Cloud.


Director, Regional Business Development
Ecosystem & Cloud Services, Lenovo Singapore

Terence has substantial experience in the Online Internet Space. He is conversant with online space services development in Music, Navigation, Gaming, Email, and Imaging. His experience includes bringing these services into the Mobile Telecommunications industry with major manfucturers. He is particularly interested in internet software and services on mobile devices and bringing new consumer experiences to life. His past work experience has been with Nokia as their head of services and solutions, sales and marketing manager at Acivate Group and marketing manager at Navtaq. Educationally, Terence holds a Bachelor's degree in Business Studies, Marketing and Hospitality.


Director & Co-Founder, MicroUsability Pte Ltd

Tahira Sultan is an innovator and entreprenuer coupled with sound business and corporate experience totalling 18 years. She co-founded of MicroUsability, a 10 year old UX Consulting company servicing major players, TASA Global a mobile app innovation company, and Bugira in the SAAS space. . Previously, she served in technology consulting and business development for Digital Equipment and Seagate Technologies. She was also the Founder of the Usability Professionals Association, Singapore Chapter. Recently, she was on the Judging Panel of the AppVenture (Mobile App Competition) organized by iDA. She was also the Chair of the Mobile VAS and M2M Stream at the Internet & Mobile Show 2013. Educationally, She holds an MBA (Melb) and Bachelors double major in Mathematics and Computer Science (high distinction).

Mobile Alliance strives to foster Singapore to be the Mobile Centre of Excellence in the region...

Contact Us

We extend networks... professional and commercial.


30 Duxton Road #02-01 Singapore 089494




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